When she's not singing or playing harp, Katie is an experienced freelance PR consultant and has worked on a huge variety of projects.
Katie has been working in PR and marketing since 2009, after completing a Masters in Public Relations. She has worked with well-known PR agencies in Scotland and has also worked in-house for companies including National Theatre of Scotland and Communicorp UK, home to radio stations including Capital Scotland, Smooth North West and Heart Yorkshire. Other sectors include travel and tourism, hospitality, food and drink, arts, retail, public sector and events.
Clients recently are primarily from the arts and not-for-profit sectors including Fèisean nan Gàidheal, Blas Festival, National Trust for Scotland, Dogstar Theatre and Fèis Rois.
She works with brands to develop effective communication strategies and campaigns and is skilled in promoting brands via traditional media relations, social media and other digital marketing activities. Katie loves to tell a good story and will help you spread your stories to your target audience.
Whether you want to launch a new product or shout about your business success, Katie can help, either on a one-off project or on a retained basis to support your business goals. Passionate about all things digital, Katie can help you develop a digital strategy and give you the helping hand you might need with social media so you have the confidence and knowledge to talk about your work online. Katie has worked with a variety of organisations including Scottish Natural Heritage to create and manage effective social media accounts whilst also delivering social media training to help get them on the right track.
Services offered include:
Media relations (local, national and trade) - news announcements, product launches, updates.
Copywriting - blogs, newsletters, websites, award entries.
Social media - including social media management, content creation, social media training and social media audits
Also offered is virtual administrative support. If you need support with general administrative tasks such as keeping databases up to date or research for a new project then please do get in touch.
What do the people I work with have to say?
Always a pleasure to deal with, she is resourceful, helpful, persistent and patient – all qualities that make her a credit to the businesses she represents. Stan Arnaud, Press & Journal
Katie is a talented and very passionate communications and PR professional. She helped shape the language of our communications, policies and platforms that represented our company vision, mission and values well and would have an intrinsic part in the development of our culture. Grace Hannah, Communicorp UK
To find out more about Katie's PR services, please get in touch.